Shopping Guide · 11 min read
How to Buy Ethnic Wear Online: Size & Fit Guide for Kurtis & Kurta Sets (India)
Avoid returns — measure bust, waist, and length correctly, read size charts for Indian brands, understand kurta fit types, and shop Chikankari with confidence.
Published 15 April 2026 · Updated 28 May 2026
Buying ethnic wear online should not feel like a lottery. Kurtis and kurta sets vary by brand, cut, and fabric — a “Large” at one label can fit like “Medium” at another. This guide helps you measure once, read listings correctly, and order Chikankari that fits the first time.
Measurements to take at home (5 minutes)
- Bust: fullest part, tape parallel to floor, breathe normally.
- Waist: natural waist, not belly — important for fitted styles.
- Hip: widest point if buying fitted bottoms or sharara.
- Kurti length: shoulder to desired hem (usually mid-thigh or knee).
- Sleeve length: shoulder seam to wrist if ordering custom or tall sizes.
Understanding kurta fit types
| Fit type | Who it suits | Size tip |
|---|---|---|
| Straight cut | Most body types, office wear | Size to bust; ease in hip |
| A-line | Pear shapes, hides hip volume | True to size or size up if broad shoulders |
| Anarkali / flared | Festive, tall frames | Check total length on your height |
| Relaxed / oversized | Trend-led, layering | Size down for structured look |
Fabric affects fit — especially cotton Chikankari
Pure cotton can shrink 2–3% after first wash. If you are between sizes, check whether the brand pre-shrinks fabric or offers relaxed fit. Hand embroidery does not stretch — a tight bust will pull stitches.
Red flags in online listings
- No size chart or only “Free Size” without measurements.
- Stock photos with no garment flat-lay or model height noted.
- Vague fabric (“cotton type”) without GSM or blend percentage.
- No return policy for fit issues.
What SamiRooh lists on every product page
We include size guides, fabric composition, and fit notes on Chikankari kurtis and kurta sets. When in doubt, email us with your measurements before ordering — we prefer a slow confident sale to a return.
After it arrives: quick try-on checklist
- Raise arms — embroidery should not pull at armhole.
- Sit down — kurti should not ride up uncomfortably.
- Check dupatta sheer level indoors and near window light.
- Try with the shoes you will actually wear (heel height changes hem look).
Pair fit knowledge with authenticity
A great fit on duplicate embroidery still disappoints. Verify you are buying real hand Chikankari. Authenticity guide