Company
Press & Media
Covering craft, women’s ethnic wear, and the revival of Lucknow Chikankari in modern India? We would love to collaborate.
About SamiRooh (boilerplate)
SamiRooh (Chikankari & Ethnic Wear) is an India-focused fashion brand offering hand-finished Chikankari kurtis, kurta sets, and palazzo sets for women. Tagline: नज़ाकत आपकी, पहचान हमारी. Collections include Gulnaar and Chandrika — each curated for distinct occasions and palettes.
Story angles we can support
- How to spot authentic Lucknow Chikankari vs machine duplicates (consumer education).
- Artisan livelihoods and slow fashion in the embroidery belt.
- Women’s ethnic wear with authentic Chikankari craftsmanship.
- Digital-first D2C craft brands scaling without losing transparency.
Media contact
Email contact@samirooh.com with your publication, deadline, and interview format (written, phone, or video). We respond to press requests within two business days when possible.
Assets
High-resolution logo and product imagery are available on request for approved editorial use. Please credit SamiRooh and link to samirooh.com when publishing online.
Expert commentary
Our team can comment on embroidery authenticity, festive wear trends, and ethical shopping — grounded in product experience, not generic trend quotes.